Welcome to Plant Magic!

Hi and welcome! I’m Lauren Kretzer, a plant-based chef, recipe developer and holistic nutritionist. Plant Magic is my weekly newsletter where I share everything I know about seasonal cooking, wellness, evidence-based nutrition and holistic living with you, plus personal recommendations of things that I love and curated guides to wherever I travel.

I received my professional culinary training at the famed Natural Gourmet Institute for Health and Culinary Arts in New York City. I’m a former celebrity private chef and now currently work as a recipe developer, creating whole food plant based recipes for my clients, who have included New York Times best-selling authors, wellness companies, medical organizations and print/online media. My work has appeared in Vogue, Food52, New York Magazine, Yoga Journal, VegNews, Well + Good, mindbodygreen, and many more.

As a cancer survivor who used holistic practices as cornerstone of my healing journey, I am passionate about sharing everything I’ve learned as a patient, chef and holistic nutritionist to help you live a long, healthy, joyful life - deliciously! No deprivation here - I live for good food and I’m guessing you do, too. 

Last, but most importantly, I’m a busy mom of two girls, so I am intimately familiar with the challenge of putting healthy food on the table when you’re spending the day caregiving, working and generally being superwoman. Every recipe in this newsletter is created with that in mind - I love to keep it simple as much as possible so that everyone is well-fed, happy and dinnertime is a cherished time of day for the whole family.

My ideal day includes waking up to a great cup of coffee and a book/my journal, cooking waffles for my family, going for a scenic hike in the woods with a picnic lunch, then coming home to an Italian-style apertivo and homemade dinner (pasta or pizza), getting the kids to bed and throwing on a great show or movie with my husband, preferably with a square of dark chocolate in hand. I'd also probably have my laptop open, researching my next vacation (preferably to Italy).

If you’re a free subscriber, you’ll get:

  • At least one full-access post per month (usually more, though), which can contain anything from occasional recipes, wellness and nutrition information, or anything else I’m feeling inspired to share!

If you’re a paid subscriber; you’ll receive the above, PLUS weekly issues containing:

  • MORE exclusive recipes each month. As a sought after recipe developer, I have 15 years of experience creating wholesome, seasonal, well-tested plant-based recipes.

  • Evidence-based wellness and nutrition posts focused on longevity, chronic disease prevention and healing, common health concerns and looking/feeling your absolute best.

  • The Sunday Table (formerly “Favorite Things”) – a bi-weekly (reader favorite!) cozy list of my current favorite things and musings on lifestyle, books, podcasts, TV shows and movies, shopping, entertaining, food, cooking, travel, nutrition and more.

  • My personal travel journals. After food, travel is my biggest passion and I am lucky enough to get away with my family a few times a year. As soon as we reach our destination, I take detailed notes on our favorite places to eat, shop, sightsee, and more and then share them with my paid subscriber community so you can get inspiration and ideas for your next trip.

  • Full archive access – all free public posts and recipes are eventually paywalled, but you’ll retain full access to everything, including the ever-growing Plant Magic recipe library.

  • The ability to comment on all posts, participate in subscriber only chats and be a part of the Plant Magic community.

  • My sincere gratitude for supporting my work. If this sounds good to you, simply sign up for the membership level that works best for you and get ready for your regular dose of Plant Magic.

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Plant Magic blends seasonal plant-based cooking, evidence-based wellness, holistic living, and soulful travel inspiration into one grounded, cozy weekly read.

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Plant based recipes and nutrition, seasonal holistic living, travel and more from a chef/recipe developer, mama of 2 and cancer survivor.